We all know that images are a vital element of any blog or social media marketing posts. Besides the fact that they might not be compulsory for your online assets but they can for sure, make your post more charming and attractive.

These are a crucial part of content marketing, as people tend to look at the image first and then decide if they will read your headline (and what else comes after it).

What's the difference between sales and marketing?

Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers.

Social Media Photos vs Traditional Professional Photos for Marketing

Comparing to Traditional Professional Photos which are usually higher cost due to its time-consuming setups and expensive gears. You can get Social Media Photographers to shoot your charming and attractive photographs at a much lower rate, as it may only take a few simple gears and essential experienced skillsets. 

Today, people have a concentration span of fewer than nine seconds or even less than a goldfish. As a result, images are more powerful than ever, especially on social media.

Why Are Images Important for Social Media Marketing Posts?

Using relevant images on social media allows you to earn attention, build loyalty, deliver vital information, improve engagement and growth of social fortunes. If you desire to stand out, develop a social media visuals brand identity just as accurately as you prepare your sales pitches. When you stay constant and connect images with your marketing message, your brand will have more staying power.

Images Get Your Audience’s Attention

Because our brains reply so quickly to pictures and color in contrast to other types of information, an image is an almost invincible draw on social media. Of course, to actually get the concentration you want, you have to share images that are of matter to your target audience. You need to find out what social media visuals matter to your followers and fans.

Images Help Your Audience Remember Your Message

Researches show that people only remember 10% of what they learn once 72 hours have passed. However, if you pair a fitting image with your content, people can retain 65% of the information after three days.

How are Social Media Posts Important for Marketing Strategy?

If the images you add to social media don’t look expert level, they’ll hurt your brand image. 

Social Media is Changing Photography

As you can imagine, the majority of pictures taken today end up on social media - can be casual shots like selfies, pet shots, baby shots, food shots… You name it, it's making its way to your Facebook and Instagram feed. 

But with such a ginormous number of pictures being taken every day, not all of the photographs are skilled snaps and they often become unseen photos that have been left behind by time. Having photos that are shot professionally and virally, at times being shared into the wide space of the digital universe we call the internet. 

So if you are a solopreneur, small business owner, or if you got asked to manage a company’s social media accounts or social media marketing strategy and you have no idea where to start, we got your back! Let us help you with identifying your Brand’s style through Social media images, feel free to whatsapp at +65 8749 3850.  Hear from you soon!

Since you're here, why not Read: Why Visual Content is So Important in Social Media in Singapore?